Follow us on Etsy
We still have past Moonrise releases available in our store below, but all new releases will be launching first through our Etsy shop.
what is american boro?
These products include reused fabric remnants from the factory cutting room that are stitched back together in the tradition of Japanese Boro, a practice of mending garments out of necessity.
Behind the seams
Take a peek behind the curtains to see our process.
Check out our infographic below for a deep dive into how we got here.
As you can see, the idea of tackling all of this waste might seem like an impossible task, but it’s one we’re dedicated to. We hope you’ll join us in taking on this Goliath. Keep reading to learn more about how we got here and where we’re going.
A scrappy history
- 2015: The era of the “art-school CEO” commences as John Delaloye takes the helm of the company, bringing along some radical new ideas. We’re making the assumption that Mark Rothko doesn’t come up that often in other companies’ business meetings.
- 2017: We introduce the Revival Tent Rescue program and begin accepting retired tents back from our scout customers with the idea of turning them into something new.
- 2018: The big change came when John came across the Cooper Hewitt “Scraps” exhibition and the traditional Japanese boroboro technique of for mending clothes. He made the connection, “we can do this with our scraps!”
- 2019: Nellie Cohen, the former manager of Patagonia’s “Worn Wear” program is tapped to provide direction on what would become our sustainability framework.
- 2020: Back to school! We work with Professor Carol Hee of Duke University to conduct lifecycle assessments of key products to better understand our impact.
- 2021: The Moonrise Project launches.
We are always changing the way we look at cutting fabric, and we strive to build in patterns into every square inch of the process to avoid creating scraps. When scrap material does accumulate, it’s put right toward the Moonrise Project. Here’s an example of how it works: large scraps from tents become tote bags, scraps from the tote become a small pouch for electronics, the smaller scraps are used to product boro fabric, and anything smaller gets turned into filler for padding…get where we’re going?
Specialized skills & Equipment
The Moonrise Project team utilizes much of the same gear that is used to craft our canvas wall tents, with the addition of a few really cool machines and some fancy handwork.
the moonrise ethos
We want the process of making this special gear to be as honest as possible. Using the scraps from our primary product lines, our artisans also use much of the same equipment, with the introduction of a few really cool specialized machines and a lot of hand work.
Rescue fabric is hand-selected based on wear, interesting seam qualities, and any other outstanding characteristics. Leather and notions are hand-cut and hand-punched. Ultimately, we don’t want to purchase any materials, so whenever anything is needed, we dig into the Diamond Brand archives, spanning the history of our long manufacturing history, work for hardware and anything else that can help us bring beautiful things to life while offsetting waste. What will happen when we run out of scraps? The good news/bad news is there’s currently no shortage out there.
the spirit of Collaboration
We partnered with Smartwool as the primary cut and sew facility for their line of sustainable, sock-stuffed dog beds. These products use 100% reclaimed materials and are part of SmartWool’s Second Cut Project which focuses on building systems and experiments that will lead their brand toward their goal of 100% circularity by 2030.
the moonrise team
Russell Shurtz manages the Moonrise Project and serves as the lead designer, bringing over 15 years of experience sewing everything from jeans to button-up shirts.
JUST FOR FUN
It’s like we’re hanging out, huh?
The Moonrise Playlist
Get in the spirit with tunes picked by our very own artisans