Sustainability is not a new concept, and its more than a trend for Diamond Brand. Sustainability is woven into the fabric of every aspect of our brand. It lives in the hearts of the people at Diamond Brand Gear. But sustainability is likely to become even more important in the U.S. in the near future. This is due to increased regulation, demands for transparency and consumer demand.
Four Trends We See in Sustainability
impact on People
There will be a heightened focus on both the positive and negative impact an organization has on its most important stakeholders. Our company is committed to caring for all the people of the now and future generations in our community circle. Therefore, maintaining respect and care for those who share our vision for the highest quality products is paramount.
Streamlined production processes
Companies will continue to streamline their processes to optimize for sustainability. This is especially true of manufacturing companies like Diamond Brand. The goals here are to reduce waste, reach a net zero target and save energy.
Greater Focus on Nature or Biodiversity-related risks
Biodiversity refers to all living things and the way they fit together to sustain life on Earth. Focus on this sustainability trend will advance because of a recent consensus backing by 100 countries to protect 30% of the planet. This conference also included discussing companies restoring land they’ve used after they’re done with it. We see this as an important part of sustainability in the manufacturing process.
Accountability and transparency
Environmental, social and governance (ESG) factors show companies how advanced they are in regard to sustainability. In 2023, the sustainability trends will make ESG processes more visible and further measurable.
“Our research points to a seismic shift in sentiment around sustainability purchasing decisions, with significant increases in just two years.”Greg Petro, CEO of First Insight
Sustainability for Brands
According to this report, 82% of consumers want brands to embrace people-first, sustainable-first business practices. Gen Z continues to lead this charge, choosing brands who choose sustainability over big brand names who are not embracing sustainability trends. They are even willing to spend more on those brands. The results of this study show momentum has grown significantly for sustainable purchases. And Gen Z continues to influence the other generations towards more sustainable choices.